Consolidating its sacred partnership, LOEWE unveils its latest opus Studio Ghibli, based on the animator’s hit film, Abducted as if by magic. The collection arrives 20 years after the film’s initial release and offers a heartwarming take on its beloved characters and settings.

Comprised of ready-to-wear, handbags and even household items, fans of Abducted as if by magic will be able to display the playful collection wherever they go. Across the range, Loewe takes inspiration from iconic snapshots from the film – including the train scene of protagonist Chihiro and Kaonashi – as they are digitally printed on oversized t-shirts, hoodies and cardigans.

From square jigsaw puzzles to everyday tote bags, a selection of LOEWE hit bags also feature images of the Yubaba, Fly-Bird and Haku characters glued to their colorful leather bodies.

The new collection is not only a celebration of film, but also of traditional Japanese craft techniques. In more conceptual additions to the collection, LOEWE adopts “Boro”; a technique that sews samples of dyed fabric together similar to quilting. The furry patterns of the Susuwatari soot sprites are also sprinkled over the casual sweater and bag, adding to the fun and whimsical feel of the collection.

For the campaign, fashion photographer Juergen Teller captures the collection modeled on emerging talents such as Dua Saleh and Hyunji shin.

The collection is now available to shop on The LOEWE website.


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