READING, Pa. – Talk about taking your business to a new level.

“Toto, I don’t think we’re in the basement anymore,” joked Don Carrick, owner of Studio 413 Photography. “It’s a huge step for me.”

For nine years, the photographer Carrick had settled in the basement of his house in Mohnton. Now he has taken his career to new heights by moving the third floor of this historic building from Canal Street in south Reading.

“I can do more things with portraits,” Carrick said. “I can do more things with different types of photography.”

Beyond the setting of Carrick’s work, this place has a rich history in Reading. It was once a hardware foundry. Then it became Bill’s Khakis.

Carrick came up with a fitting nickname for his new space: “We found ‘Bill,'” Carrick said. “It’s not just a nod to Bill’s Khakis, who was here before us, but I’m going to charge people for my work,” he said with a laugh.

On Thursday, he will hold a ribbon-cutting ceremony, which will be attended by members of Spring Township’s Small Business Resource Association, a group he says has helped him grow over the years. Speaking of growth, Carrick says he had the opportunity to move to Philadelphia, but he decided to stay local.

“I want this to be the destination. I want to see Reading grow.”

Proof that you can grow where you are planted.


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