On-site or on-page SEO is a powerful tool at your disposal. This type of SEO involves making changes to your page or website to optimize it for Google and for your users.

The good news is that the changes are often easy to implement and the results are often surprising (in a good way). Moreover, you have full control since you decide which target audience you want to reach or what should be the objective of this page.

Still, unless you know how SEO works, it can be hard to know what to do. So if you’re not sure where to start, here are some easy tips to follow.

Do you need local SEO?

Before we dive into the more technical aspect of SEO, let’s first see if your business can benefit from local SEO.

In a nutshell, if you own a local business and want to drive bookings, orders, clinic visits, or in-store traffic, you need local SEO. It’s a combination of on-page and off-page SEO, so you can hire a local specialist agency that knows the market to set up your campaign.

For example, if you have a business in Florida, you may benefit from hiring an experienced local SEO agency to help drive relevant traffic. It’s because they know how Florida businesses work and how the locals think better than anyone outside the state.

Titles, headings, meta (HTML elements)

These are part of the collection of HTML elements that your browsers use to create the visual structure of your website. But they are also SEO elements because Google bots (or any other search engine bots for that matter) use them to understand what your page/website is about.

For example, the title (which is in the HTML tags

of your page’s code) tells visitors (humans or bots) what kind of information and content they can find on that page. That’s why it’s helpful to use each page’s targeted keywords in the title. <p>Headers are also known as body tags (</p> <h1>, <h2>, <h3>) and they help create structure. You should use them to highlight important parts of your page and draw Google’s attention to other keywords. </h3></h2></h1><p>Finally, the meta description is the short text you see below the title in search results. Its role is to encourage Internet users to click on the title and land on your page.</p> <p><noscript><img src="https://img.designswan.com/2022/08/On-Site-SEO/2.jpg" alt=""></noscript><img alt="" src="https://img.designswan.com/2022/08/On-Site-SEO/2.jpg" class=" lazyload"></p> <h2>Image alt text</h2> <p>People are visual beings, and images, videos, GIFs, or infographics (also called visuals) are more appealing to the human eye in the context of online content. Experts have even discovered that the social media posts that get the most shares include some type of impressive visual content.</p> <p>Therefore, you can use visuals (like product photography) to make your website appealing. Well, the imaginary alt text (which most content management platforms allow you to enter when uploading the item) is used to tell Google what your image is about.</p> <p>This is important because Google also provides image-based results. So there will be people finding your website through an image search.</p> <h2>Good URL structure</h2> <p>The URL is the link to your page (displayed in the address bar), and each should be simple and clear, conveying the main content of the page (like www.mywebsite.com/sales). But, in order to make your site easily navigable, you also need a URL hierarchy, with a homepage that leads to several subpages that also link to other pages or blog posts.</p> <p>This is called internal linking, and it shows Google and viewers which of your pages link to other pages.</p> <h2>Wrap</h2> <p>On-site SEO is mainly about organizing your website or pages in a way that is pleasing to the human eye and the Google bot. Overall, it’s about creating harmony and a positive user experience.</p> <p> </p>

NV Parekh and his portrait studio clients – The Brooklyn Rail


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