Hudson transformed four of its existing commercial spaces into locally themed stores in Birmingham-Shuttlesworth International Airport (BHM) under a seven-year contract extension.

The Dufry company also launched a new specialized brand Automated Retail unity.

With a footprint of more than 5,000 square feet, these new concepts reflect the culture of Alabama and its significant place in American history, while creating a brand experience positioned for the airport and its more than 2.5 million annual travelers.

Travelers will find an “extension of home” atmosphere, service delivered with southern hospitality, and an assortment of Alabama-made products throughout Hudson’s retail offerings – continuing the retailer’s knowledge and its connection to the local market after more than 19 years of operation at the airport. . It also includes a long-standing partnership with Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partner Irmatean Watson, Inc.

Hudson officially unveiled the new stores at a ribbon-cutting ceremony on August 24, with Birmingham Mayor Randall Woodfin; Lee Sentel; Photographer for The Official US Civil Rights Trail Book Art Meripol; and other community leaders present.

Hudson EVP and Deputy General Manager, Brian Quinn said, “We are delighted to extend our long-term relationship with the Birmingham Airport Authority with the opening of The Civil Rights Trail Market and other new locally curated stores that truly celebrate the culture of this legendary city, while promoting excellence in the traveler experience.

“We are committed to giving visitors more of what they want and need when passing through this airport,” the airport official said. President and CEO, Ron Mathieu. “Our partnership with Hudson has helped us achieve our goal of creating an airport experience that feels and feels like Birmingham.”

The new stores are located in Concourses A and C, and the automated retail unit is affixed to Hudson’s other travel convenience store, Hudson Vulcan. Several stores offer automatic checkouts.

Lee Sentell, Alabama tourism director and author of The Official US Civil Rights Trail Book said: “The Civil Rights Movement was one of the most significant parts of American history that took place in the 1950s and 1960s. As travelers prepare to take off for their flight from Birmingham, they have the opportunity to experience the timeline and captivating images on the wall of Terminal C and learn how what happened here in Birmingham changed the world. Thanks to the incredible efforts of the Hudson team, we can now share our rich civil rights history with travelers near and far. If we don’t tell our own story, then someone else will.

The four stores are:

Civil Rights Trail Market by Hudson: In a one-of-a-kind concept, this travel convenience store pays homage to the historic civil rights movement and the US Civil Rights Trail. Through a partnership with Lee Sentell, author of The Official US Civil Rights Trail: What Happened Here Changed The World, the showcase has an official timeline and powerful imagery from national and local civil rights movements. Copies of the book are available for purchase along with Civil Rights Trail branded merchandise honoring Birmingham’s leading role in movement and presence along the trail.

Magical Town Market by Hudson: Birmingham’s nickname, “The Magic City”, is an inspiration for this locally named travel convenience store. Its exterior displays a colorful mural of music and dance found in the city’s theater district while the product selection features local offerings ranging from ‘The Magic City’ branded clothing to Birmingham-made food items like gravy Dreamland Bar-BQ and Pilleteri seasonings, plus travel essentials and electronics from Apple, Bose, Brookstone and other top brands.

Sweet Home Alabama by Hudson: As a locally-themed travel convenience store, Sweet Home Alabama by Hudson offers offerings in the Media, Essentials, and Marketplace categories in addition to Destinations, featuring Sweet Home Alabama products. There are seven restaurants in Birmingham and travelers can also find locally made produce and cookbooks from chefs Chris Hastings, Frank Stitt and more.

Alabama Athletic Connection: This specialty retail concept offers memorabilia and sportswear, with a wide selection of brand name products from surrounding universities including Miles College, Samford University and UAB: The University of Alabama at Birmingham.

Automated Retail: Redefining the traditional retail experience, Automated Retail is a 24/7 specialty retail brand destination specifically tailored to the local market. At BHM, it includes accessories from Happy Socks and furry friends wearing clothes from the University of Alabama in an automated teddy bear machine from Build-A-Bear Workshop.

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