Work on existing industrial buildings produces very attractive architectural projects, because the historical stratification offered by these places gives the projects a truly unique charm, with those particular vibrations that only history can produce.
This is the case in the Binjiang Hangzhou District, a large city in eastern China that was once the capital of the silk trade and is now considered China’s Silicon Valley, home to companies like Alibaba, to name just the most common name. known to the world. Here, TRI-ORANGE DESIGN converted a old stainless steel factory.
The industrial site, which includes not only the factories themselves, but also the workers’ dormitories and other infrastructure, like the water tower needed to cool the metal, had been in decline since the 1990s: the ideal situation for step in to provide an online design solution to the needs of an increasingly digital society.
We all know that the universal medium of communication on the web is pictures and that their production plays an important role in the consumption chain, hence the importance of having a photography studio in which to produce these images. What better spatial expression of this function than an evocative old industrial building, a place where past, present and future come together!
To maintain the unique atmosphere of the Hangzhou Shuangyu steelworks, where nothing had been renewed or updated since the 1990s, the architects of TRI-ORANGE DESIGN opted for carefully studied architectural solutions preserving the unity of the complex. . To provide an exciting setting for the studio, they divided the former workers’ dormitory into two distinct areas and designed diverse stages that included a cafe, bar, shop, and showroom. They carefully combined the old bricks from the factory with new surface coatings such as the rough grain textured paint. The soft shapes that pervade the space have been modeled using hard materials to create a pleasing visual contrast to the exposed steel structure and heather wall. The water tower has been preserved as a symbol of the old stainless steel factory, with stairs flowing slowly from top to bottom supported by a flexible structure. These architectural touches allow TRI-ORANGE DESIGN to create a sense of the flow of time and space for Moment photography base, underlined by a combination of unconventional furniture and works of art.
The old and the new meet in this project, past and present come together, while the opposition and fusion of different buildings create a unique spatial atmosphere: the perfect setting for a captivating visual storytelling. This aspect was specifically requested by the building owners, in accordance with the inspiration of the architects: digestion of the past, remodeling and coexistence of different eras.

Christiane Bürklein

Design Team: He Libin, Huang Chen, Chen Chunyang, Wang Haiyang, Hu Shengxia, Zhu Bin, Wang Sijia
Project name: MOMENTS photography database
Location: Binjiang District, Hangzhou, Zhejiang, China
Area: 1800 square meters
Year: 2020
Photography: yuuuunstudio


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