“At Deck of Scarlet, we believe in breaking the rules and pushing the boundaries with innovative innovations that are the first to market that are fun, performant and 100% clean.” Deck of Scarlet CEO and co-founder Mariya Nurislamova explained. “With each new innovation, we are really targeting the maximalist makeup lover who likes to be bold and creative with their makeup. When you play with a lot of color, there is naturally a connection with art, which is why we have loved the idea of collaborating with someone as creative and forward thinking as James. We are excited about this new direction for Deck of Scarlet and hope to reach an even wider audience of maximalist beauty lovers. “
James Goldcrown is a self-taught artist / photographer based in Los Angeles. His many projects led to his first exhibition at Miami Basel, where his work sold out within 2 hours. Now recognized internationally for his Bleeding Hearts / Lovewall murals, James put his signature design on Deck of Scarlet’s three-way solid lip oil.
Of the partnership, James said: “I use a lot of colors in my paintings and murals and the colors you use in painting convey a mood or make someone feel a certain way. The partnership with Deck of Scarlet was perfect in terms of brand alignment as our message is very similar and makeup is like paint when it comes to the colors and the statement you want to make. “
Both Deck of Scarlet and James Goldcrown are excited about this product collaboration and encourage makeup maximalists around the world to express themselves and be their own makeup artist when creating their signature Scarlet look. Deck of Scarlet x James Goldcrown in Goldcrown will be retailed for 28 $ and be available at DeckofScarlet.com.
ABOUT SCARLET BRIDGE
Our mission is to be the change we want to see in clean beauty. We believe in breaking the rules and pushing the boundaries with the first innovations on the market to create 100% clean, vegan and hyper-performing formulas that defy categorization. Deck of Scarlet represents the maximalism of makeup! We seek to inspire courage and passion so that our consumers can unabashedly appear and feel bold, strong and daring. At Deck of Scarlet, just good for you isn’t good enough. You deserve to have it all. With us, it’s more than makeup, it’s a creative revolution.
ABOUT JAMES GOLDCROWN
Born in West London, James Goldcrown is a self-taught artist / photographer now based in Los Angeles. He left school at 17 and started working in a South London darkroom, leading him to a career as a fashion photographer. After 7 years in the industry, James left for Africa to create the documentary “To Die No More” which shed light on the AIDS / HIV epidemic. The film won 2 awards and raised over £ 10,000, which was donated to those featured in the film. In 2007, James moved to New York and returned to the fashion world. He began to incorporate mixed media into his photography influenced by his previous days as a street artist in the early 90s.
His many projects led to his first exhibition at Miami Basel, where his work sold out within 2 hours. Now internationally renowned for his Bleeding Hearts / Lovewall murals, he has collaborated with brands and companies such as Skechers, album covers for Kygo, Elisabeth arden, Moncler, L’Oréal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri bendel, Armani and more. In addition to being displayed in cities such as New York, Los Angeles, Miami, London, Australia, Shanghai and Tokyo, his work is also sold privately around the world.
SOURCE Scarlet Deck